Wednesday, January 18, 2006

Jesus and Beer Ads

Here's some interesting news from Lithuania that was reported by the Sydney Morning News:

The Catholic Church in Lithuania today condemned beer-making company Kalnapilio-Tauro Grupe for using a picture of Jesus Christ wearing earphones to advertise its products.

"Many believers are hurt and outraged that the Saviour's image... was used for advertising beer," said archbishop Sigitas Tamkevicius in a statement.

"The use of Catholic symbols for commercial purposes and especially for advertising alcoholic beverages is absolutely unjustifiable," added Tamkevicius, who is chairman of the Lithuanian bishops' conference.


Did they really need to use Jesus' image to promote their beer? I don't think so. People who like to drink beer don't need a holy figure to promote it to them. They'll buy it anyway.


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